Not too long ago videos on the internet were exclusive. To find something specific, you would have to search on the specific site, such as YouTube, to find videos. And even though, the search algorithm wasn’t very accurate or effective.
Eventually Google realized how powerful video clips were. They introduced algorithm updates to include videos in search, to answer questions, showcase events, brand a company, and more. Not only did it increase the reach of YouTube videos to expanded audiences, it gave more value to the user, which is what Google loves most.
In one of their latest algorithm updates, the heavily content-favored Panda, YouTube became a huge commodity in search. Videos would be very common to see on Google, but YouTube channels because excellent hubs for content-rich sites. These content-rich sites are very valuable to Google, and can very modestly rank the channel on page 1 of any search term.
We won’t talk too much about the benefits of YouTube (which are endless), but specifically how to optimize your channel to show very high in Google rankings. Whether it be personal or business, here are 5 simple steps to take to raise rankings:
1. Ensure accurate name, “About” section information
While this isn’t elaborate or fully optimized, what I have done right is fill out all fields and ensure my name is correct. The name is important to have correct (or, matching the search term for which you rank) because Google sees it as a header, and matches easier to the specific search. Google also likes MORE, so give them more by filling out all fields in the about section. I didn’t do it here, but also maximize the description text if possible. It ends up being 150-200 words.
2. Edit channel layout and completely deck out your front page
You can add playlists you’ve created, feature videos, start a live stream all on your home page (which is the exact page that ranks well in Google). Do be able to spruce your channel as such, click the pencil in the top right. Then click edit channel navigation. Finally you click enable for the “Customize your channel layout” option.
From there, you can add anything you’d like to show on your front page. It’s important that this page is full of content (videos) for Google to value it highly. And don’t worry about having to create your own videos if you aren’t an expert on that. You can still populate the page with playlists, liked videos, channels you subscribe to and more. Getting the hang of it? Optimizing YouTube Channels isn’t so bad, right?