Huntington Beach Restaurants: New Google Features to Increase Foot Traffic

Restaurant Marketing Tips for HB, California
Huntington Beach has gained media attention from BLM against police brutality and COVID-19 protests

Huntington Beach has been the talk of the nation for over a month now.

First, it was a COVID-19 rally during the lockdown. Then it was closed beaches. And as of mid-June (2020), it is the clash between HB business owners and Black Lives Matter protestors.

Nevertheless, restaurant owners in this city are feeling the impacts of the global pandemic. Most lost close to a full 3 months of business. Many are looking for ways to get more Orange County people to the city and eating at their restaurants.

HLK Marketing, an SEO Company in Huntington Beach, discovered an AWESOME new tool on Google My Business that restaurant owners should use right now. This SECRET will help Huntington Beach Restaurants appear more on Google searches, such as “restaurants near me” or “happy hour in Huntington Beach”.

huntington beach restaurants

Find local businesses, view maps and get driving directions in Google Maps.

Adding Special Hours + Features

HB Restaurants should add brunch, delivery, drive through, happy hours & more to increase visibility on Google

Firstly, if you haven’t claimed your Google My Business page yet, that is the #1 priority. Google will send you a postcard or call the business line with a 5-digit code. Once this code is entered, you can edit your Business’ information and how it displays to web users. (Oftentimes, business owners overlook this or understand the purpose. Short answer: Claiming your brand on Google is the first step to get more eyes on your brand.

Now, the fun stuff. Google, in light of COVID-19, has been expanding customizations you can make to your business information, such as a special COVID update alerting customer the status of the business. What we found is called More Hours, and offers a great opportunity for smaller, lesser-known restaurants to perform as well as popular restaurants like Sharkeys in Downtown Huntington Beach.

More hours

Here are the options available to restaurant owners inside the Google Dashboard:

  • Access
  • Brunch
  • Delivery
  • Drive Through
  • Happy Hours
  • Kitchen
  • Pickup
  • Senior Hours

Brunch is very popular in Huntington Beach, and so are Happy Hours. In fact, these are incredibly common searches: “brunch near me” or “happy hour near me”. Other restaurants in HB are unlikely to spend their time to enter the right settings.

Why Huntington Beach restaurants should add more hours

Spend 20-30 minutes adding the exact times of your happy hours, takeout, or kitchen hours (different than bar hours) to help more users find you organically when searching from Huntington Beach, Costa Mesa, and even Santa Ana. That way, the thousands of searches for restaurants each month, more will see your brand, and the less they will see your competitors.

Thank you for reading – share with your friends and other business owners to help boost their foot-traffic in these uncanny times.