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One negative article on Google can ruin professional and personal lives. We can help you take control of your online reputation.

Offering quality reputation services for individuals, businesses, organizations, products, and just about any brand! HLK Marketing specializes in the powerful suppression of negative material on Google search. Let us handle building a strong reputation. You go back to being awesome.

What is online reputation management?

Online Reputation Management (ORM) is the active management of a brand’s online reputation, commonly through search engines (Google) or review websites (Yelp). It is speculated that nearly 95% of users do research on a brand before acting. And with the rise of smartphones and ease-of-access searching, this number will only rise.

Online reputation management is crucial when 95% of consumers search online

Through expert reputation management service offerings,  you can have “control” over your brand’s online reputation. However, it must be done with precision and with respect to Google’s constant algorithm shifts.

Hayden Koch, the founder of HLK, recently launched a website called ‘Learn Reputation Management‘, with easy-to-understand guides to help anyone learn ORM.

Damage control: What Does A Negative reputation Mean for Me?

Job opportunities. Thousands of dollars worth of potential clients. Investors. All of which can be lost at an instant with a poor online brand.

The damage that negative reputations cause is endless. Nearly every brand, whether it be a person, small business, large corporation, or product, is subjected to being researched on a platform like Google. The only foolproof solution to resolving a negative reputation is dedicated, high-quality reputation management efforts.

why choose HLK Marketing for orm Services?

Hayden Koch of HLK Marketing eats, breathes, and sleeps reputation management. A perfectionist of sorts, he prides himself on his 97%+ campaign success rate.** 

He has helped hundreds of individuals and businesses to overcome negative articles and positively build their brand. With 1000s of hours of constructing these successful campaigns, he simply knows how to get results. Within your budget, too.

  1. Complete (and free) Reputation Analysis – receive a free analysis and reputation walkthrough. A transparent, realistic strategy and campaign budget included.
  2. Social Media Branding – look great on all major Social Media platforms: Facebook, Twitter, Instagram, Linkedin and many more.
  3. Killer Content – our team of SEO content writers create brilliant written content to positively represent your brand.
  4. A Jaw-Dropping Brand – we don’t just suppress negative material. We build a positive, powerful, sustainable online brand.

What past customers had to say

Hayden and Kelli did a great job for me overcoming many obstacles in getting some negative content pushed off the first page of all search engine searches. Thanks for your help. – Joe Davis

Why is my reputation so poor?

When Google ranks websites for search terms, countless factors come into play.  It’s on the search engines to produce quality results.

Unfortunately, negative articles and websites can be classified as quality to the search engines. In real terms, the sites that stir up the most commotion are the most valuable.  Which results in search results not favorable to some. High-profile individuals with a past hiccup often find themselves with an entirely negative reputation. A harsh article written about them on LA Weekly is of high value to Google. The sites (, Huffington Post, Patch) all qualify as strong, powerful sites by search standards.

Recent search updates give newer phenomena high power. For example, social media is a significant factor in Google’s reason for ranking negative articles high. Below is an example of primed “negative reputation”.

Online Reputation management services clear search engine results of negative properties

Without revealing their identity, you can see the potential of one bad article. When someone wants to read more about this Broadway actor, they are met with these ugly looking articles. Not the best first impression.

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Powerful sites, Blogs, and Profiles

While HLK Marketing can’t change your past, we can certainly work on how you are portrayed in the present.  Our team creates custom media on specially designed sites to out-rank the negative search results.

Online reputation management example of powerful content

After using proven websites and precise content throughout the reputation management campaign, Google’s algorithms will start pushing down the negative properties.  Fresh and SEO friendly content proves to be king. Authority and trust are built through a strategic process.  Once leveraged to its maximum potential, we will have control over websites as high as #1 on business and individual search terms.

Each reputation management requires individual and custom care. The level of search volumes, social signals among other search engine factors are always considered.  Monthly reports are sent out to track progress. Hayden Koch also dedicates 1 hour per week per client to discuss progress and hold a Q&A.

HLK Marketing has helped dozens of individuals take back control of their online reputation. Say goodbye to negative articles. Say hello to powerful, user-controlled sites where you shine.