Reputation management for plastic surgeons is a critically important service. Up to 96% of potential patients will read online reviews before making a decision. Without the right online reputation management firm, prospective patients will encounter negative reviews, resulting in thousands of dollars in missed opportunities.
Hayden Koch at HLK Marketing has spent nearly 12 years working with dozens of plastic and cosmetic surgeons to improve their online reputation through highly tailored and effective reputation management campaigns. Contact him today to get a custom quote.
What is Online Reputation Management for Plastic Surgeons?
The first step is to understand the concept of reputation management and its importance for plastic surgeons. They must be aware of what people find on their Google Business Profile and Google Search Engine Results Pages (SERPs), as online reviews can significantly influence buying decisions for potential patients.
Online reputation management services from HLK Marketing help surgeons to remove unwanted reviews, suppress harmful content, and push positive patient reviews to the top. A reputation expert can determine optimal strategies and, most importantly, execute a campaign that results in more positive reviews.
Reputation Management Plastic Surgeon Services
There are a variety of ways an online reputation firm can help. From gathering patient testimonials to addressing negative reviews, the overall goal is always to enhance the initial impression of potential patients. Each situation differs, and the recommendations will align with the plastic surgery practice in question. Here are a few techniques and strategies you can expect:
Online Review Management
Online reviews, on review sites such as Google and Yelp, often appear at the top of search results. Managing reviews involves filtering or deleting negative reviews while bolstering positive reviews, which is how effective online review management for plastic surgeons is done. More positive online reviews, combined with fewer negative reviews, lead to higher scores and increased customer trust. Encourage patients to leave a review on the most visible review sites.
Boosting Positive Patient Reviews
It’s often the case that positive reviews are buried underneath salacious negative reviews. Using the right reputation management tools and strategy can help draw more attention to satisfied patients. Positive patient reviews not only build credibility but can drown out negative feedback.
Online Reputation Management Services
Lawsuits or a scandal in a local paper can appear on Google when a name or plastic surgery practice is searched. A plastic surgeon reputation management specialist like Hayden Koch can help push these links as far down as possible and help you to build a positive online reputation. Be wary, as some reputation management firms lack the necessary level of understanding and expertise to resolve these issues. A reputation management strategy must be highly tailored to the situation at hand.
Social Media Marketing & Management
With the rise of social media, unhappy patients take to their online platforms to share their negative experiences. If potential patients see this, it could mean lost business. Leveraging social media in a healthy way, such as gathering patient feedback, can be a tactic to improve online reputations.
Other Services for Plastic and Cosmetic Surgeons
Beyond online reviews and plastic surgeon reputation management, marketing services can help increase prospective patients and leverage your newfound positive reviews.
Working with a Marketing Agency
A marketing agency like HLK Marketing can determine optimal strategies to help you get more positive reviews, new patients, and more. Other services include pay-per-click and local search marketing.
Web Development Support
A strong online reputation starts with a professional website. HLK Marketing can help build you an SEO-friendly and beautiful website for cosmetic and plastic surgeons.
Search Engine Optimization (SEO)
Plastic and cosmetic surgeons can almost always benefit from ranking higher in search results. Local search ranking improvements result in more potential patients.
Online Reputation Management FAQs
Does this work for a medical practice?
Yes, the same principles apply.
How can other healthcare providers improve their online reputation?
Each case is unique, but the same strategies apply.
How are plastic surgery reviews removed or deleted?
A combination of efforts is made to get defamatory and harmful reviews removed from the internet.
What if a competitor posts fake reviews on my Google page?
An expert like Hayden Koch can handle this for you. Fake reviews violate terms of service and can possibly be deleted.
Contact HLK Marketing for the best plastic & cosmetic surgeon reputation management services!
The best plastic surgeon reputation management services on the net! Don’t let a few bad reviews cost you thousands in lost revenue. Contact HLK Marketing today.
